When the Toyota Prius was introduced, it was clear that many buyers bought it for the moral superiority it allegedly gave them. Hence, my nickname, the Toyota Pious, for those whose green pieties are there for all to see.
Now, the Prius is a decent vehicle (insofar as Toyota hasn’t recalled it, yet); just spent a weekend riding in the back of one on the Skyline Drive, and I’ve got to say it’s comfortable. But is it worth the premium price? Only if the buyer does a lot of driving.
Fast forward to the 2011 Volt, and instead of a car that costs 4-5 thousand more than its gas-powered sibling (the Prius), you’ve got a Chevy Cruze in electric drag that’s double the price. That’s buying a lot of green piety.
Finally, why should I, as a taxpayer, have to subsidize someone else feeling good about themselves (the $7,500 federal tax credit)? You want to feel green? Pay the freight yourself.